Please note: this feature is in Preview at the moment, which means we're still making a few tweaks here and there to make it even better. It also means that while all customers can benefit from the Magic Matrix right now, when it's out of Preview it may be restricted to certain subscriptions.

Prerequisites

What is the Magic Matrix?

Target customers more strategically based on their purchase history using Prospect CRM's Magic Matrix. With a visual grid of categories and customers, the Magic Matrix helps you build awareness of products that customers haven't bought yet, enabling you to identify opportunities for marketing to sell as many products to as many customers as possible. Campaign Activities can be used to help manage these marketing activities, such as telesales, email marketing (we have integration to Mailchimp and Spotler), physical mailouts, events etc.

How Does it Work?

The Magic Matrix has four different stages, each with an associated colour so they're easily identifiable on the Magic Matrix Dashboard and elsewhere within the CRM:

  1. Unaware (Red) - Customers who've not purchased from the product category before, and have not yet been included in a Campaign Activity to make them aware of the product category.

  2. Aware (Orange) - Customers who've not purchased from the product category before, but have been included in a Campaign Activity to make them aware of the product category.

  3. Opportunity (Blue) - Customers who've not purchased from the product category before, but have an Opportunity logged for the product category.

  4. Bought (Green) - Customers who have purchased from the product category before.

The aim is to get as many of your customers to buy as many of your products as possible, so the more green dots on your Magic Matrix, the better!

Using the Magic Matrix

To start moving customers from Unaware to Aware, you'll need to use the Bulk Awareness tool to add them to a Campaign Activity to help drive your marketing effort. Alternatively, you can manually set Companies as Aware of a Magic Matrix Category e.g. if you've mentioned it to them in person/over the phone.

Step 1: Open the Magic Matrix

Open the Magic Matrix by navigating to Sales in the navigation menu, and select 'Magic Matrix' in the drop-down. If this option isn't visible, you'll need to enable it first.

Step 2: Choose your Product Categories

Next, use the Categories drop-down to choose up to 10 product categories. You can also use the other drop-downs along the top to filter the results down further for a more precise target e.g. by RFM Segments, Account Managers or Industries.

Step 3: Build Awareness

Once happy with your selection, click the 'Build Awareness' button.

Step 4: Make Category Changes

You now have the chance to make any changes to your filters. Based on your current filters, you'll be presented with a count of the number of companies that are in this target list, so by applying additional filters now, you'll reduce this number further.

Once you're happy with your changes, click 'Next'.

Step 5: Decide Who to Target

You can now decide if you'd like to include people who are completely unaware of the product categories selected, those who are aware haven't yet purchased, or both.

Once you're happy with your changes, click 'Next' (or select 'Back' to go back to Step 1).

Step 6: Add to a Campaign Activity

You now need to select a Campaign Activity to add the targets to. Using the 'Add to Campaign Activity' drop-down, you can choose to add them to an existing Campaign Activity you created earlier, or create a new one now to add them to.

Once you've added the targets to a Campaign Activity, click 'Next'.

Step 7: Completion

Your Contacts will now be added to the selected Campaign Activity, where you can then apply more filters. For example, at the Campaign Activity level, you could choose to only include Contacts who are subscribed to your marketing communications, or only include one Contact per Company.

The time it takes to add the targets to the Campaign Activity will depend on how many Contacts are in the list.

To learn how to use your Campaign Activity to generate quality leads, take a look at our article here!

Manually Assigning a Company to Magic Matrix

You can manually mark a Company as being Aware of a Magic Matrix category, for example if you told them about it over the phone or during a meeting on site. To do this, simply navigate to a Company. Scroll down to the Categories section and select 'Choose Items...' under the Magic Matrix heading. You'll then see a drop down list of all of your Magic Matrix categories, where you can then manually select the relevant category e.g. 'Aware'.

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