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How to Leverage Marketing Automation to Drive More Sales
How to Leverage Marketing Automation to Drive More Sales

A few ideas on how your business can leverage marketing automation to drive more sales.

Isobel Honour avatar
Written by Isobel Honour
Updated over a week ago

Klaviyo, Mailchimp and Spotler are widely used email marketing platforms. Once integrated to the CRM, they can assist in attracting new customers and retaining existing customers. Through our integration, you can access the true ROI of a campaign initiative, whilst also providing your Sales team real-time insight into your customer's behaviour. Using the CRM's Contact data, you can develop relevant email marketing content, resulting in more personalised emails and fewer unsubscribes!

Here are some ideas on how to leverage Klaviyo, Mailchimp, or Spotler to drive more sales.

Targeted Messaging to Churn-risk RFM Segments

To help increase order frequency and improve your customer retention, use your Churn-risk RFM Segments to send engaging and targeted messaging. Your Churn-risk Segments would include the following:

  • Needs Attention

  • At Risk

  • Hibernating

  • Don't Lose Them

Your customer's RFM Segments will automatically sync with Mailchimp/Klaviyo so you can filter target audiences within Mailchimp/Klaviyo to include your Churn-risk RFM customers. Here are some ideas of what type of content you could be sending to your Churn-risk segments:

  • Make limited time offers

  • Recommend products to them based on past purchases

  • Share valuable resources

  • Recommend popular products at discount

  • Send emails from Account Managers to appear like personal 1-1 emails

  • Recreate brand value

Promote Additional Products to Help Upsell

Using our "Customers who Bought X but not Y" Report, discover which customers purchased one specific product from you but not another. Knowing who these customers are and making them aware of a second item can encourage greater purchase volume per customer and increase average order values. Use Klaviyo, Mailchimp or Spotler to then inform these customers of products that they could be benefiting from to drive upsell. Our Mailchimp tagging allows you to tag Contacts from a Report such as the "Customers who Bought X but not Y" to ensure you target the right audience with the right message. Alternatively, you could add Contacts from this Report into a Campaign Activity, send them into Spotler, and send out a targeted e-shot from there.

Win Back your Churning Customers with Engaging Content

Use the RFM Analysis to identify your Lost and Closed customers. Review these accounts to understand the reasons for churn and how you might win them back. Leverage your ICP (Ideal Customer Profile) to send relevant information to churning customers, reviving their interest and recreating your brand value. Again, your RFM Segments will automatically sync to Mailchimp/Klaviyo so you can easily identity and target these customers via a Mailchimp/Klaviyo campaign. For Spotler users, you could add these Contacts from this Report into a Campaign Activity to target them in a win-back campaign.

Co-ordinate Drip Feed Campaigns to Help Onboard New Customers

The key to successfully growing a profitable Wholesale, Distributor or Manufacturing business is not just to attract new customers and get them to place their (first) order with you, but to then successfully onboard them. Drip feed campaigns ensure that new customers are introduced to your products and your company's values, helping to achieve the second, third and fourth orders Again, our RFM Analysis automatically identifies who your New Customers are, allowing you to easily include New Customers within your drip feed campaign.

Nurture Suspects & Prospects into Hot Opportunities

You can't personally hand-hold every prospect through discovering and purchasing your product, but email marketing can do that work for you! As an example, use Mailchimp/Klaviyo to effectively communicate your Champion's testimonials. Drip feed campaigns are also a great way to help nurture your leads and get them ready to be paying customers. Our CRM Company Type is synced to Mailchimp/Klaviyo so you can easily target just your prospects. Alternatively, as a Spotler user, you could upload a Campaign Activity on a regular basis based on their Company Type.

Introductory Emails to Prospects

Send introductory emails on mass to your prospects to help fill your pipeline with quality leads!

The results of your Mailchimp and Spotler campaigns are fed back into the CRM, meaning your Sales team can see if the lead has interacted with the e-shot such as sent, opens, clicks, unsubscribes etc.

Keen to set up integration from the CRM to Klaviyo, Mailchimp or Spotler (CommuniGator)? Klaviyo and Mailchimp is a super easy, self-serve integration (check out the steps here to get going now!). Fancy taking a look at Spotler? Let us give you a tour and run through the pricing - simply chat with our team and we'll set up a time that's convenient.

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