Within the Account Manager Dashboard, you can easily identify which customers need engagement to help reduce customer churn.
Needs Engagement Tile
Discover which customers you've not engaged with lately using the Needs Engagement tile. Here, you'll find a list of customers where the last active engagement recorded is more than 30 days ago. At the top of the list, you'll see those who those customers who you've spoken to more recently.
What is an "Active Engagement"?
So, what is an "Active Engagement"? When adding a note to a Contact, an Opportunity, a Problem or a Quote, you can choose the type of note you're adding. These types represent different types of engagement, such as "Called", "Had a meeting" or just "Left a message". We've created sensible defaults for these, but if you create your own, or don't like our defaults, you can decide in the configuration list which of these types of activity will count as an "Active Engagement". e.g. typically, "Left a voicemail" wouldn't count, but an "Onsite meeting" definitely would. Sending a document against a Quote is also considered "Active Engagement", even if there is no previous interaction logged between you and that customer.
On this tile, the Avatars on the left-hand side are the Account Managers who are responsible for each customer. Next to the Avatar, you'll notice a square with the RFM categorisation for each customer. For example, 'P' = 'Promising' taken directly from the RFM Analysis grid.
The 'See More' link will take you to a Report of all customers with no active engagement in the last 30 days.
**TOP TIP** Your teams could filter this Report by 'Loyal Customers' to identify customers who buy regularly but haven't been engaged with recently, as theses are prime candidates to be moved up the chain with an upsell campaign and an incentive offer.