What is Missing Orders?
The Missing Orders allows you to see which customers should have ordered by now, allowing you to increase order frequency and drive customer retention. With the Missing Orders information front and centre, your Sales teams are empowered to chase up missing orders - without weeks of traditional reporting.
How does it work?
Missing Orders processes huge amounts of data in a few minutes...data like how many days it's been since a customer last ordered with you, and the average number of days between their orders, combined with their standard deviation, and then comparing these with similar customers. All this allows your teams to act quicker and more decisively when there is an alert, but also allows them to relax, and focus elsewhere when a customer doesn't have an alert - knowing that the Missing Orders is monitoring every single customer, every single day, so that you don't have to.
How do I use it?
You can find your Missing Orders via the Account Manager Dashboard, located in the top right-hand corner.
Click the 'See More' button (or click here) to get the complete list of customers who should have ordered by now.
You'll then get a full list of all customers you're missing orders from, based on their buying patterns. Alongside each customer name, you'll see the Account Manager assigned to this customer, as well as other information like the number of days since they last ordered (by default, this is sorted by fewest number of days first), the average number of days between orders, and the order days warning level. For example, a customer with 31 order days warning level who hasn't ordered in 38 days should be a red flag and prioritised to be contacted. Plus, the RFM Categorisation labels highlight which segment the customer falls into based on their buying behaviour since they started ordering with you.
Mailchimp Top Tip!
If your CRM is integrated with Mailchimp, then you'll notice we sync the 'CRM Order Alert' field across to Mailchimp. This calculation is where we can tell whether your customer should have ordered by now. If the field is set to 'True' in Mailchimp then it means this customer is missing an order. You can then use this to target them in Mailshots and marketing. If the CRM Order Alert is 'False' then they're continuing their usual ordering pattern.
Learn more about our Mailchimp integration here!