What is RFM?

RFM (Recency, Frequency and Monetary Value) is a well known and well-loved technique for segmenting customers by their spend pattern. It segments customers using 3 key dimensions: Recency, Frequency and Monetary Value. Learn more about RFM in our article here.

Segments & Actionable Insights

To help you understand what each segment means, and know how you can take a proactive approach to each, we've put together a handy chart for you to use.

Looking for more advice on how to use RFM insights to your advantage? Watch our CEO's Webinar here or chat to our Customer Success team who are on hand to help.

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