RFM Insights

Understand the meaning of each RFM segment, and get actionable insights to proactively follow up with the right message at the right time.

Jessica Nash avatar
Written by Jessica Nash
Updated over a week ago

What is RFM?

RFM (Recency, Frequency and Monetary Value) is a well known and well-loved technique for segmenting customers by their spend pattern. It segments customers using 3 key dimensions: Recency, Frequency and Monetary Value. Learn more about RFM in our article here.

Segments & Actionable Insights

To help you understand what each segment means, and know how you can take a proactive approach to each, we've put together a handy chart for you to use.

B2B Product Sellers using RFM Analysis

Looking for more advice on how to use RFM insights to your advantage? Watch our CEO's Webinar here or chat to our Customer Success team who are on hand to help.

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