What is RFM?
RFM (Recency, Frequency and Monetary Value) is a well known and well-loved technique for segmenting customers by their spend pattern. It segments customers using 3 key dimensions: Recency, Frequency and Monetary Value. Learn more about RFM in our article here.
Segments & Actionable Insights
To help you understand what each segment means, and know how you can take a proactive approach to each, we've put together a handy chart for you to use.