Our RFM Analysis articles guide you through the essentials of customer segmentation - from initial setup to the analysis of your data.
By Jessica and 2 others3 authors4 articles
RFM Analysis & Customer AnalysisRFM (Recency, Frequency and Monetary Value) Analysis is a segmentation technique that's invaluable for growing your product business.
RFM InsightsUnderstand the meaning of each RFM segment, and get actionable insights to proactively follow up with the right message at the right time.
Exclude B2C contacts from RFM Analysis & Sales Order Analysis DataLearn how to exclude your B2C Contacts from your overall sales data.
How to calculate RFM by Delivery AddressLearn how to change your RFM Dashboard tiles to be calculated by your Unleashed Account's Delivery Addresses.