RFM Segmentation

3 articles in this collection
Written by Isobel Honour and Jessica Nash

RFM Analysis & Customer Analysis

RFM (Recency, Frequency and Monetary Value) Analysis is a segmentation technique that's invaluable for growing your product business.

Written by Jessica Nash
Updated this week

Exclude B2C contacts from RFM Analysis & Sales Order Analysis Data

Learn how to exclude your B2C Contacts from your overall sales data.

Written by Isobel Honour
Updated this week

RFM Insights

Understand the meaning of each RFM segment, and get actionable insights to proactively follow up with the right message at the right time.

Written by Jessica Nash
Updated over a week ago