Go to ProspectSoft
All Collections
RFM Segmentation
RFM Segmentation
3 articles in this collection
Written by
Isobel Honour
and
Jessica Nash
RFM Analysis & Customer Analysis
RFM (Recency, Frequency and Monetary Value) Analysis is a segmentation technique that's invaluable for growing your product business.
Written by
Jessica Nash
Updated this week
Exclude B2C contacts from RFM Analysis & Sales Order Analysis Data
Learn how to exclude your B2C Contacts from your overall sales data.
Written by
Isobel Honour
Updated this week
RFM Insights
Understand the meaning of each RFM segment, and get actionable insights to proactively follow up with the right message at the right time.
Written by
Jessica Nash
Updated over a week ago