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Mailchimp Results in the CRM
Mailchimp Results in the CRM

This article outlines the Email Marketing results that are displayed within the CRM from Mailchimp campaigns.

Isobel Honour avatar
Written by Isobel Honour
Updated over a week ago

We offer integration to Mailchimp, meaning you can send campaigns to customers and attract new business. Through this integration, CRM users can view the results of Email Marketing efforts - without needing to log in to Mailchimp.


  • You need a Mailchimp account & your CRM to be integrated to this account to follow the steps in this article

To view the results of Mailchimp activity, navigate to the Mailchimp page, located on the left-hand side of a Contact in the CRM.

Any interactions that have taken place with your Mailchimp campaign are recorded here.

Interactions Recorded in the CRM

  • Email Opened: This records whether the Contact had opened the email, along with the email's description and date it was opened

  • Email Sent: If an email has been successfully sent to a contact, this will be recorded in the CRM

  • Web Hit: If a recipient clicks on a hyperlink within an email, this interaction appears in the CRM as "Web Hit", detailing the URL of this hyperlink

  • Email Bounced: If the email doesn't reach the Contact because the email bounced (hard or soft), this will be recorded in the CRM automatically

  • Unsubscribed: If a recipient hits "Unsubscribe" on your Mailchimp email, the CRM records this within the Email Subscription Status featured on the Communication page on a Contact

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