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Spotler Email Marketing Results in the CRM
Spotler Email Marketing Results in the CRM

This article outlines the Email Marketing results that are displayed within the CRM from Spotler campaigns.

Jessica Nash avatar
Written by Jessica Nash
Updated over a week ago

We offer integrated email marketing functionality using Spotler's Email Marketing Platform. Through this integration, CRM users can view the results of Email Marketing efforts, without needing to log in to Spotler.

To view the Email Marketing results, navigate to the GatorMail page, located on the left-hand side of either a Company or Contact record.

A list of all emails that have been sent via Spotler, and the interactions that have taken place with these email communications, will be recorded here. You'll even be provided with a link to the email that was sent. 

Interactions Recorded in the CRM

  • Email Sent: This will state the description of the email sent and on what date it was sent.

  • Email Opened: This will record whether the Contact had opened the email, along with the email's description and date it was opened. 

  • Web Hit: If a customer was to click on a hyperlink within an email, then this interaction will appear as a Web Hit, detailing the URL of this hyperlink.

  • Unsubscribed: If a customer clicks on the unsubscribed link then it will record this within the Email Marketing page.

  • Landing Zone Hit: Landing Zones are temporary web pages that can be set up in Spotler, and a link to a Landing Zone can be included within your email. If a Contact clicks on a Landing Zone, then it'll be recorded in the CRM as a Landing Zone Hit, along with the URL of this page. 

  • Email Bounced: If the email doesn't reach the Contact because the email bounced (hard or soft), this will be recorded in the CRM automatically. For information about why the email bounced, you'll need to export the results from Spotler and cross-reference the bounce reasons with this article here

  • Document Download: If you include document downloads within your email e.g. PDF download, any downloads will also be recorded in the CRM.

Please note: Spotler's other tools, including GatorSurvey, GatorLeads GatorWorkflow and GatorSocial, don't currently have any integration capabilities with the CRM.

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