Prospect offers integration to Mailchimp, meaning you can send campaigns to customers and attract new business. Through this integration, CRM users can view the results of Email Marketing efforts - without needing to log in to Mailchimp.
Prerequisites
You need a Mailchimp account & your CRM to be integrated to this account to follow the steps in this article
To view the results of Mailchimp activity, navigate to the Mailchimp page, located on the left-hand side of a Contact in the CRM.
Any interactions that have taken place with your Mailchimp campaign are recorded here.
Interactions Recorded in the CRM
Email Opened: This records whether the Contact had opened the email, along with the email's description and date it was opened
Email Sent: If an email has been successfully sent to a contact, this will be recorded in the CRM
Web Hit: If a recipient clicks on a hyperlink within an email, this interaction appears in Prospect as "Web Hit", detailing the URL of this hyperlink
Email Bounced: If the email doesn't reach the Contact because the email bounced (hard or soft), this will be recorded in the CRM automatically
Unsubscribed: If a recipient hits "Unsubscribe" on your Mailchimp email, the CRM records this within the Email Subscription Status featured on the Communication page on a Contact