Prospect offers integration to Mailchimp, meaning you can send campaigns to customers and attract new business. Through this integration, CRM users can view the results of Email Marketing efforts - without needing to log in to Mailchimp.
You need a Mailchimp account & Prospect to be integrated to this account to follow the steps in this article
To view the results of Mailchimp activity, navigate to the Mailchimp page, located on the left-hand side of a Contact in Prospect.
Any interactions that have taken place with your Mailchimp campaign are recorded here.
Interactions Recorded in Prospect CRM
Email Opened: This records whether the Contact had opened the email, along with the email's description and date it was opened
Email Sent: If an email has been successfully sent to a contact, this will be recorded in the CRM
Web Hit: If a recipient clicks on a hyperlink within an email, this interaction appears in Prospect as "Web Hit", detailing the URL of this hyperlink
Email Bounced: If the email doesn't reach the Contact because the email bounced (hard or soft), this will be recorded in the CRM automatically
Unsubscribed: If a recipient hits "Unsubscribe" on your Mailchimp email, the CRM records this within the Email Subscription Status featured on the Communication page on a Contact