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Low Text to HTML Ratio (SEO)
Low Text to HTML Ratio (SEO)

This article will explain the cause of this issue and whether it should be a concern to your site.

Paul Holland avatar
Written by Paul Holland
Updated over a week ago

More and more search engines are prioritising websites and pages that have relevant content (text) on the pages. Some site audit programs will flag up pages that have a low ratio of text (content) to the code that generates the page (HTML). 

This can be a good thing and something you want to investigate - for example, a page that has one large image advertisement on it, and nothing else, will be ranked a lot lower than a page with a lot of relevant text, e.g. a news article or a technical document. 

It's up to you whether this is cause for concern, as on a retail site there will be some pages that will not have a lot of content but are still necessary. For example, a categories page with a list of thumbnail images linking to sub-categories will rank low in this test, but there's not a lot you can do apart from perhaps adding in a group description in the Product Manager.

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