Once you've acquired a new customer, it's important to ensure you retain this customer to achieve continued revenue. As we all know, it's typically more expensive to win over a new customer than retaining an existing one.
To help you deliver high-quality, post-sale service, you can use the CRM Knowledge Base. This should act as a self-serve library of information about your products and services. The CRM Knowledge Base can be particularly helpful if you regularly deal with technical issues for example, as if the solution is documented, others can reference back to this, enabling people in your business to quickly resolve similar issues in the future.
- You'll need CRM Admin rights in order to follow the steps in this article
Step 1: Go to Settings Centre
You'll first need to enable the CRM Knowledge Base. To do so, simply navigate to the Settings Centre by selecting the cog in the bottom left-hand corner of the CRM.
Step 2: Enable Knowledge Base
Then, search for 'Knowledge Base' in the search bar. Simply click the 'Enabled' button to turn the Knowledge Base on.
Step 3: Navigate to a Problem
Now that you've enabled this feature, you can navigate to a Problem in the CRM. You'll notice a new page is now available on the left-hand side called Knowledge Base.
Step 4: Add New Knowledge Base Entry
To add a new Knowledge Base entry, simply click the plus icon.
A search will open where you can either relate an existing Knowledge Base entry to the Problem, or add a new Knowledge Base entry by clicking the 'New Knowledge Base Entry' button.
Step 5: Add Knowledge Base Entry Details
You can now start recording information for this entry, including symptoms of the issue and the solution prescribed. Once happy with the information entered, click 'Create'.
Step 6: Relate Entry to Problem
Check that you're happy to relate your new Knowledge Base entry to the Problem shown, then click 'Create'.
Your new Knowledge Base entry will then be added to the Problem, and other CRM users will be able to search for this entry!